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	<title>Matt Morley - Brand Management and Strategic Marketing - Luxury hotels, branded real estate and master planned destinations</title>
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	<link>http://mattmorley.net</link>
	<description>Matt Morley - Brand Management and Strategic Marketing - Luxury hotels, branded real estate and master planned destinations</description>
	<lastBuildDate>Sat, 07 Apr 2012 16:56:48 +0000</lastBuildDate>
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		<title>Blancpain Vileret demi-fuseau</title>
		<link>http://mattmorley.net/2012/04/blancpain-vileret-demi-fuseau/</link>
		<comments>http://mattmorley.net/2012/04/blancpain-vileret-demi-fuseau/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 15:42:43 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[watches]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1520</guid>
		<description><![CDATA[Blancpain's Vileret Demi-fuseau review from Business Day South Africa's Wanted magazine, February 2012.]]></description>
			<content:encoded><![CDATA[<p>You can&#8217;t beat some serious classicism when it comes to haute horlogerie, and they don&#8217;t come more restrained than Blancpain&#8217;s Vileret demi-fuseau. It&#8217;s a clever piece of kit however and certainly not one to be underestimated (see the price tag!). My review appeared in the February 2012 issue of Business Day South Africa&#8217;s Wanted magazine, sister publication to the FT How To Spend It.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Audemars Piguet Milenary 4101 review</title>
		<link>http://mattmorley.net/2012/04/audemars-piguet-milenary-4101-review/</link>
		<comments>http://mattmorley.net/2012/04/audemars-piguet-milenary-4101-review/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 15:30:01 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[watches]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1513</guid>
		<description><![CDATA[This is my December 2011 / January 2012 watch column from Business Day South Africa's Wanted magazine, sister publication to the FT's How To Spend It. ]]></description>
			<content:encoded><![CDATA[<p>Business Day South Africa&#8217;s WANTED mag (sister magazine to the FT How To Spend It) runs a December / January issue each year while the editorial team take a hard-earned break. My watch column for that issue was on a fine piece of horlogerie from Audemars Piguet, all the more interesting as the company is currently focusing heavily on their Royal Oak models at the moment, in celebration of that particular watch&#8217;s 40th anniversary this year. The Millenary 4101 is a very different timepiece and a reminder that &#8216;AP&#8217; are much more than just a one trick pony.</p>
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		<item>
		<title>Viceroy Hotel &amp; Residences Miami</title>
		<link>http://mattmorley.net/2012/01/viceroy-hotel-residences-miami/</link>
		<comments>http://mattmorley.net/2012/01/viceroy-hotel-residences-miami/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 09:23:10 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Hotels]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[spas]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1502</guid>
		<description><![CDATA[A pitch-perfect concept from the Viceroy group in Miami ]]></description>
			<content:encoded><![CDATA[
<a href='http://mattmorley.net/2012/01/viceroy-hotel-residences-miami/img_1844/' title='IMG_1844'><img width="150" height="150" src="http://mattmorley.net/wp-content/uploads/2012/01/IMG_1844-150x150.jpg" class="attachment-thumbnail" alt="IMG_1844" title="IMG_1844" /></a>
<a href='http://mattmorley.net/2012/01/viceroy-hotel-residences-miami/img_1845/' title='IMG_1845'><img width="150" height="150" src="http://mattmorley.net/wp-content/uploads/2012/01/IMG_1845-150x150.jpg" class="attachment-thumbnail" alt="IMG_1845" title="IMG_1845" /></a>
<a href='http://mattmorley.net/2012/01/viceroy-hotel-residences-miami/img_1848/' title='IMG_1848'><img width="150" height="150" src="http://mattmorley.net/wp-content/uploads/2012/01/IMG_1848-150x150.jpg" class="attachment-thumbnail" alt="IMG_1848" title="IMG_1848" /></a>
<a href='http://mattmorley.net/2012/01/viceroy-hotel-residences-miami/img_1850/' title='IMG_1850'><img width="150" height="150" src="http://mattmorley.net/wp-content/uploads/2012/01/IMG_1850-150x150.jpg" class="attachment-thumbnail" alt="IMG_1850" title="IMG_1850" /></a>

<p>The Viceroy brand was one that had been on my radar for a while and it was only a matter of time before I finally made it to one of their properties. Their Brickell Key location in Miami might suggest more of a business orientation but in fact there is a bigger game in play here, namely a mixed-use residential complex with serviced residences, hotel rooms, outdoor pool and lounge area, restaurant, cafe and one of America&#8217;s finest spas. </p>
<p>It&#8217;s a pleasingly cohesive whole, held together by a prominent yet unobtrusive Viceroy brand that delivers on service, collateral and fit-out standards. The hotel rooms are impressive, with more space, high-spec finishings and a sumptuous, faintly Art Deco aesthetic. Far better value for money than the cramped and often noisy offerings in South Beach&#8230; And did I mention all those facilities included in the room price?</p>
<p>In particular, the all-white, Philippe Starck Studio designed spa area features a water-themed relaxation zone with double-height ceilings, candelabra, a faux library, various plunge pools and views out over Miami&#8217;s turquoise waterways. Several studio rooms host yoga and spinning classes, while the spacious fitness area is pitch-perfect for serious workout with more of those panoramic 15th floor views.</p>
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		<item>
		<title>The Spotted Pig, NYC</title>
		<link>http://mattmorley.net/2012/01/the-spotted-pig-nyc/</link>
		<comments>http://mattmorley.net/2012/01/the-spotted-pig-nyc/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 08:54:18 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1492</guid>
		<description><![CDATA[A visit to Mario Batali &#038; April Bloomfield's Spotted Pig restaurant in NYC.]]></description>
			<content:encoded><![CDATA[<p>New York is not short of serious eateries where provenance and presentation are high on the kitchen&#8217;s priority list, but the Spotted Pig stood out on a recent culinary tour of the city. It&#8217;s honest, unpretentious approach is right out of the UK&#8217;s gastro-pub rule book but in true Big Apple style it comes with a side of of panache that makes a visit, well, fun. Wacky waitrons, decor that should know better and a bloody mary to wake the dead; throw in a moreish interpretation of fish&#8217;n'chips and a monumental vegetable soup and you&#8217;ve got one of NYC&#8217;s top foodie joints, bar none.</p>
<p><img src="http://mattmorley.net/wp-content/uploads/2012/01/IMG_18231-401x300.jpg" alt="" title="IMG_1823" width="401" height="300" class="alignleft size-medium wp-image-1496" /></p>
<p><img src="http://mattmorley.net/wp-content/uploads/2012/01/IMG_18201-401x300.jpg" alt="" title="IMG_1820" width="401" height="300" class="alignleft size-medium wp-image-1499" /></p>
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		<item>
		<title>Hike from the Njegos Mausoleum</title>
		<link>http://mattmorley.net/2011/11/hike-from-the-njegos-mausoleum/</link>
		<comments>http://mattmorley.net/2011/11/hike-from-the-njegos-mausoleum/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 10:10:59 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[montenegro]]></category>
		<category><![CDATA[trail running]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1486</guid>
		<description><![CDATA[Short hike from the Njegos Mausoleum, Montenegro]]></description>
			<content:encoded><![CDATA[<p>Location: Lovcen National Park, Montenegro<br />
Descent: 30mins (hiking)<br />
Ascent: 30mins (hiking)<br />
Terrain: heavy-going rocky paths through deep forests<br />
Total Distance: 3.2km/2miles<br />
Notes: If you are visiting the Njegos Mausoleum in the Lovcen National Park you may as well make the most of it and explore some of the surrounding area by foot, it really is like a deserted world up there with only faint signs of human life in winter. This is an easy 1hr hike with some steep sections so probably for intermediate hikers only.</p>
<h2><a href="http://www.everytrail.com/view_trip.php?trip_id=1371958">Lovcen mausoleum along the ivanova korita path</a></h2>
<p> <object width="400" height="300" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab"><param name="movie" value="http://www.everytrail.com/swf/widget.swf"/><param name="FlashVars" value="units=english&#038;mode=0&#038;key=ABQIAAAAggE6oX7o-2CFkLBRN20X9BTCaWgBOrVzmDbJc0e41WeTNzCWNBSYkdZ8D6iOk2yqQd-kgDCXfoqiUQ&#038;tripId=1371958&#038;startLat=42.39791879&#038;startLon=18.84066702&#038;mapType=Map&#038;"><embed src="http://www.everytrail.com/swf/widget.swf" quality="high" width="500" height="400" FlashVars="units=english&#038;mode=0&#038;key=ABQIAAAAggE6oX7o-2CFkLBRN20X9BTCaWgBOrVzmDbJc0e41WeTNzCWNBSYkdZ8D6iOk2yqQd-kgDCXfoqiUQ&#038;tripId=1371958&#038;startLat=42.39791879&#038;startLon=18.84066702&#038;mapType=Map&#038;" play="true" quality="high" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer"></embed></object><br/</p>
]]></content:encoded>
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		<item>
		<title>Vrmac and Sveti Ilija trail run</title>
		<link>http://mattmorley.net/2011/11/vrmac-and-sveti-ilija-trail-run/</link>
		<comments>http://mattmorley.net/2011/11/vrmac-and-sveti-ilija-trail-run/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 10:00:02 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[montenegro]]></category>
		<category><![CDATA[trail running]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1479</guid>
		<description><![CDATA[Vrmac and Sveti Ilija 13km trail run in Montenegro]]></description>
			<content:encoded><![CDATA[<p>This is a 13km/8mile trail run that is fairly easy to find from Domja Lastva in Tivat, has very few junctions to send you in the wrong direction and takes you right up to the highest point around for a spectacular view of the Kotor valley and the Boka Bay from Sveti Ilija. </p>
<p>I had to turn back around 500m from the Vrmac summit due to cows in the road &#8211; the border collie doesn&#8217;t socialise so well with them.</p>
<p>We were also chased by a herd of inquisitive mountain goats on the way back who were protecting their young, so the return journey from my particular trail map is not advised. Just follow the same track down as you take up. We had to go a long way off-piste in the end to escape the irate invaders.</p>
<p>Location: Tivat, Montenegro<br />
Ascent: 1hr (running)<br />
Descent: 1hr (running but with a massive detour)<br />
Terrain: rocky but solid paths large enough for a 4&#215;4 to pass along, good for picking up the pace<br />
Total Distance: 13km<br />
Notes: take a camera and stop for a few minutes of quiet reflection at the top of the Sveti Ilija remains.</p>
<h2><a href="http://www.everytrail.com/view_trip.php?trip_id=1371940">Gornja lastva to Vrmac and sveti ilija</a></h2>
<p> <object width="400" height="300" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab"><param name="movie" value="http://www.everytrail.com/swf/widget.swf"/><param name="FlashVars" value="units=english&#038;mode=0&#038;key=ABQIAAAAggE6oX7o-2CFkLBRN20X9BTCaWgBOrVzmDbJc0e41WeTNzCWNBSYkdZ8D6iOk2yqQd-kgDCXfoqiUQ&#038;tripId=1371940&#038;startLat=42.45448822&#038;startLon=18.70874873&#038;mapType=Map&#038;"><embed src="http://www.everytrail.com/swf/widget.swf" quality="high" width="500" height="400" FlashVars="units=english&#038;mode=0&#038;key=ABQIAAAAggE6oX7o-2CFkLBRN20X9BTCaWgBOrVzmDbJc0e41WeTNzCWNBSYkdZ8D6iOk2yqQd-kgDCXfoqiUQ&#038;tripId=1371940&#038;startLat=42.45448822&#038;startLon=18.70874873&#038;mapType=Map&#038;" play="true" quality="high" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer"></embed></object><br/>Find <a href="http://www.everytrail.com/best/hiking-california">trail maps for California</a> and beyond</p>
]]></content:encoded>
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		<item>
		<title>Corum Ti-bridge Power Reserve watch review</title>
		<link>http://mattmorley.net/2011/11/corum-ti-bridge-power-reserve-watch-review/</link>
		<comments>http://mattmorley.net/2011/11/corum-ti-bridge-power-reserve-watch-review/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 20:22:25 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[watches]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1475</guid>
		<description><![CDATA[This is my November 2011 watch column from Business Day South Africa's WANTED magazine, the FT How To Spend It for affluent South Africans.
]]></description>
			<content:encoded><![CDATA[<p>This is my November 2011 watch column from Business Day South Africa&#8217;s WANTED magazine, the FT How To Spend It for affluent South Africans.</p>
<p><object style="width:420px;height:523px" ><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;documentId=111122201320-9933af882b444ddc807beb19e2e7b496&amp;username=mattmorley&amp;backgroundColor=%23222222&amp;viewMode=singlePage" /><param name="allowfullscreen" value="true"/><param name="menu" value="false"/><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" style="width:420px;height:523px" flashvars="mode=embed&amp;documentId=111122201320-9933af882b444ddc807beb19e2e7b496&amp;username=mattmorley&amp;backgroundColor=%23222222&amp;viewMode=singlePage" allowfullscreen="true" menu="false" /></object></p>
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		<item>
		<title>Wanted magazine watch special</title>
		<link>http://mattmorley.net/2011/11/wanted-magazine-watch-special/</link>
		<comments>http://mattmorley.net/2011/11/wanted-magazine-watch-special/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 20:08:43 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[watches]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1470</guid>
		<description><![CDATA[Here are my watch articles from Business Day South Africa's Wanted magazine - the annual watch special, published in October 2011.]]></description>
			<content:encoded><![CDATA[<p>Business Day South Africa&#8217;s WANTED magazine publishes an annual watch special in collaboration with the Financial Times UK&#8217;s version the month before. Here are my articles from the South African version, released in October 2011.</p>
<p><object style="width:420px;height:269px" ><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;documentId=111122200027-09bb976d4779417ea758743592507fb4&amp;username=mattmorley&amp;backgroundColor=%23222222" /><param name="allowfullscreen" value="true"/><param name="menu" value="false"/><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" style="width:420px;height:269px" flashvars="mode=embed&amp;documentId=111122200027-09bb976d4779417ea758743592507fb4&amp;username=mattmorley&amp;backgroundColor=%23222222" allowfullscreen="true" menu="false" /></object></p>
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		<title>Bogdasici trail run</title>
		<link>http://mattmorley.net/2011/11/bogdasici-trail-run/</link>
		<comments>http://mattmorley.net/2011/11/bogdasici-trail-run/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 12:36:56 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[montenegro]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[trail running]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1463</guid>
		<description><![CDATA[Bogdasici Trail Run: 5.5km over heavily forested terrain]]></description>
			<content:encoded><![CDATA[<p>The Bogdasici trail takes you through several deserted farmsteads and has a tough upper section where it disintegrates into a slow clamber through bushes. It eventually connects with a section of the Gornja Lastva road, which was much easier going. Sadly there weren&#8217;t more openings through the trees as by that stage there was a decent elevation over the valley below and the views were amazing. </p>
<p>Location: Tivat, Montenegro<br />
Ascent: 45mins (running) 1hr30 (hiking)<br />
Descent: 20mins (running) 40mins (hiking)<br />
Elevation: 360m<br />
Terrain: rocky paths with a tree canopy<br />
Total Distance: 5.5km (but just keep going along the Gornja Lastva road if you want to extend it)<br />
Difficulty: easy lower section, very tough upper section<br />
Notes: wear long trousers if you can, I came back bloodied, scraped but smiling </p>
<h2><a href="http://www.everytrail.com/view_trip.php?trip_id=1360415">Bogdasici trail</a></h2>
<p> <object width="400" height="300" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab"><param name="movie" value="http://www.everytrail.com/swf/widget.swf"/><param name="FlashVars" value="units=english&#038;mode=0&#038;key=ABQIAAAAggE6oX7o-2CFkLBRN20X9BTCaWgBOrVzmDbJc0e41WeTNzCWNBSYkdZ8D6iOk2yqQd-kgDCXfoqiUQ&#038;tripId=1360415&#038;startLat=42.42715714&#038;startLon=18.73362896&#038;mapType=Map&#038;"><embed src="http://www.everytrail.com/swf/widget.swf" quality="high" width="400" height="300" FlashVars="units=english&#038;mode=0&#038;key=ABQIAAAAggE6oX7o-2CFkLBRN20X9BTCaWgBOrVzmDbJc0e41WeTNzCWNBSYkdZ8D6iOk2yqQd-kgDCXfoqiUQ&#038;tripId=1360415&#038;startLat=42.42715714&#038;startLon=18.73362896&#038;mapType=Map&#038;" play="true" quality="high" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer"></embed></object><br/>Find <a href="http://www.everytrail.com/best/hiking-california">trail maps for California</a> and beyond</p>
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		<item>
		<title>My Zenith Defy Elite Classic</title>
		<link>http://mattmorley.net/2011/10/my-zenith-defy/</link>
		<comments>http://mattmorley.net/2011/10/my-zenith-defy/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 07:46:35 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[about me]]></category>
		<category><![CDATA[watches]]></category>

		<guid isPermaLink="false">http://mattmorley.net/?p=1443</guid>
		<description><![CDATA[My Zenith Defy Elite Classic in stainless steel and rubber strap was bought in March 2009 and kept my wrist company every day for the next 2 years. Here's what it looks like.]]></description>
			<content:encoded><![CDATA[<p>I bought this Zenith Defy Elite Classic in stainless steel on 01.03.2009 from LVMH Watches after wearing a black IWC Aquatimer for 18months and growing a little weary of its perfectly neat appearance. I was spending a lot of time with Russians for work and I needed something a little meatier, a little more aggressive. The Zenith Defy range was just that and after looking at the El Primero version (larger case size, exposed movement on the dial) I settled on the 43mm Classic version. </p>
<p>It has a guilloche&#8217; dial, brushed stainless steel case with 15-minute markers on the bezel, a power reserve at 9 o&#8217;clock and a date aperture at 3 o&#8217;clock. The rubber strap has a pattern that recalls the guilloche&#8217; on the dial and although the watch is chunky, it is still fairly modest in size so works well as a sports watch or smart/casual watch. There is now a small scratch over the 60 on the bezel, otherwise it is still in excellent condition.</p>
<p>It came with a 3-year warranty and it has behaved impeccably ever since i bought it. </p>
<p>
<a href='http://mattmorley.net/2011/10/my-zenith-defy/img_1167/' title='IMG_1167'><img width="150" height="150" src="http://mattmorley.net/wp-content/uploads/2011/10/IMG_1167-150x150.jpg" class="attachment-thumbnail" alt="IMG_1167" title="IMG_1167" /></a>
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<a href='http://mattmorley.net/2011/10/my-zenith-defy/img_1167/' title='IMG_1167'><img width="150" height="150" src="http://mattmorley.net/wp-content/uploads/2011/10/IMG_1167-150x150.jpg" class="attachment-thumbnail" alt="IMG_1167" title="IMG_1167" /></a>
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</p>
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