As an independent brand and marketing consultant based in Cape Town, I was asked to assist this African eco-chic spa brand with its concept definition, brand management and marketing. Having initially finessed the brand via a full Powerpoint deck for the company founder to use for trade presentations, my tasks then included copywriting and project managing the new website build; writing press releases and managing all media inquiries; setting up and maintaining relevant social media platforms; new business development with both South African spas and international distributors and finally, copywriting and project managing the creation of new marketing collateral via external suppliers.