Upon completing my Masters course in Marketing & Communication in Milan I was offered a 3-month internship in the PR department at innovative online fashion retailer YOOX.com. My role was principally to assist the PR Director in all daily press office tasks, including database management, mailouts, drafting of press releases and brainstorming new stories and angles. I also contributed to the creation of a French market entry strategy and set up a seasonal distribution network around Italy for the in-house photojournalism magazine during my time with the company.